The "Ping" feature is a powerful tool that allows you to request bids from your buyers before routing a call to one of them. The Buyer offering the highest bid for the incoming call will receive it. This can be likened to an auction where each buyer can make only one bid per call, and the highest bid wins.
This functionality will interact with the real-time bidding (RTB) systems of your buyers to obtain bids in real-time.
