Real Time Bidding (RTB)

RTB technology enables buyers to set the appropriate price for a specific phone call in real-time based on its parameters. It also allows them to control the ability to accept a call depending on call center capacity.
This tool empowers you to manage payouts effectively, leading to higher-quality traffic, as payments for high-quality traffic are inherently more beneficial for both parties. Based on call data, the buyer can decide whether they want to purchase the call and at what price, or if the call isn't needed at all.